Privacy Policy

1. Introduction

Best Business Class ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at BestBusinessClass.com, use our services, or otherwise interact with us.

This policy applies to our websites, applications, email, voice calls and text messages, and social media accounts (the "Platforms"). When you use the Platforms, you agree to the terms in this policy.

We encourage you to read this Privacy Policy carefully to understand our practices regarding your personal data. By using our services, you acknowledge that you have read and understood this policy.

2. Purpose of This Privacy Policy

This Privacy Policy aims to give you information on how Best Business Class collects and processes your personal information through your use of our Platforms, including any data you may provide when you request a quote, book a flight, sign up for our newsletter, or contact our customer support team.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

3. Contact Details

4. Policy Amendments

We review this Privacy Policy at least every 12 months to ensure it accurately reflects our data practices and complies with applicable laws and regulations.

We may make minor amendments to this Privacy Policy from time to time without prior notice. Any material changes to how we process your personal information will be published on our website and, where appropriate, we will notify you by email. We encourage you to periodically review this page for the latest information on our privacy practices.

5. Data Accuracy

When you provide us with personal information, you are confirming that the information is true, accurate, current, and complete. You are also confirming that you are authorized to provide such information to us. It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

6. Information We Collect

We collect various types of information to provide and improve our services. The categories of personal information we may collect include:

6.1 Identifiers / Identity Data

This includes your first name, last name, middle name, date of birth, gender, passport number, visa information, Known Traveler Number (KTN), redress number, and other government-issued identification details necessary for travel bookings.

6.2 Contact Data

Your email address, telephone numbers (home, mobile, work), billing address, delivery address, and any other contact details you provide to us.

6.3 Commercial Information

Records of services purchased or considered, travel preferences (such as preferred airlines, cabin class, seating preferences, meal requirements), loyalty program membership details, frequent flyer numbers, and booking history.

6.4 Network Activity Information

Internet or other electronic network activity information, including but not limited to browsing history, search history, and information regarding your interactions with our website, applications, or advertisements.

6.5 Geolocation Data

Approximate geographic location derived from your IP address or other network information, which helps us provide location-relevant services and content.

6.6 Audio / Electronic Information

Audio, electronic, or similar information, including call recordings when you contact our customer support team (you will be informed prior to any recording), and electronic communications such as emails and chat transcripts.

6.7 Inferences

Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

6.8 Aggregated Data

We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal information but is not considered personal information in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Network Activity Information to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this Privacy Policy.

6.9 Customer Support

When you contact our customer support team, we may collect additional information to help resolve your inquiry, including details about your booking, the nature of your request, and any correspondence between you and our team.

6.10 Sensitive Categories of Personal Information

In certain circumstances, we may collect sensitive categories of personal information, including:

• Racial or ethnic origin — as may be evident from passport or identification documents provided for travel bookings.
• Religious or philosophical beliefs — where you request specific meal preferences (e.g., Kosher, Halal) or other accommodations related to your beliefs.
• Health and disability information — where you request special assistance, wheelchair services, medical equipment accommodations, or specific seating arrangements due to health conditions.
• Immigration status — visa details, residency status, or other immigration-related information required for international travel bookings.

We only collect sensitive personal information when it is necessary to fulfill your travel booking requirements or when you voluntarily provide it to us.

7. Children

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18, except if the minor is one of the travelers included in a booking made by a parent or legal guardian. If we learn that we have collected personal information from a child under 18 outside of this context, we will take steps to delete that information as quickly as possible. If you believe we have inadvertently collected information from a child, please contact us at hello@bestbusinessclass.com.

8. If You Fail to Provide Personal Information

Where we need to collect personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with travel booking services). In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.

9. How We Collect Your Personal Information

9.1 Personal Information You Give to Us

We collect personal information that you voluntarily provide to us through various channels, including live chat, online forms, voice calls, email, and social media interactions. Your contact data is stored in your profile unless you specifically request otherwise.

Examples of when you provide personal information to us include:

• When you request a quote for business or first class flights
• When you make a booking through our website or by phone
• When you create an account on our website
• When you subscribe to our newsletter or marketing communications
• When you participate in a survey, promotion, or competition
• When you contact us with an inquiry or complaint
• When you provide feedback or leave a review
• When you refer a friend or family member to our services

If you contact us via WhatsApp, Facebook Messenger, SMS, or any other messaging platform, we may follow up with you through that same channel or via email or phone to assist you with your inquiry. By initiating communication through these channels, you consent to receiving follow-up communications from us.

9.2 Voice Calls

9.3 Loyalty & Membership Programs

If you provide us with your airline loyalty or frequent flyer membership details, we will use this information to ensure your bookings are linked to your membership accounts and that you receive any applicable benefits or rewards.

9.4 Personal Information We Collect Passively

When you visit our website, we automatically collect certain information using cookies, web beacons, and similar tracking technologies. This includes Network Activity Information such as your IP address, browser type, operating system, referring URLs, pages visited, and the dates and times of your visits.

We may use IP address mapping and similar technologies to determine your approximate geographic location. This information helps us enhance and personalize your experience, analyze trends, administer the website, and gather broad demographic information for aggregate use.

9.5 Personal Information from Service Providers

We may receive personal information about you from third-party service providers, including:

• Social media platforms — if you choose to log in to our website using Facebook, Google, or another social media account, we may receive your name, email address, and profile information from that platform.
• Security and fraud prevention software — we may receive information from security service providers to help protect against fraud and unauthorized transactions.

10. How We Use Your Information

We use the information we collect for various purposes, including:

10.1 Improving Our Services

We use your information to understand how our services are used, to develop new features and offerings, and to improve the overall quality of our platforms and customer experience.

10.2 Regular Customers

10.3 Bookings

When you make a booking through Best Business Class, we share your personal information with our travel partners (airlines, hotels, and other suppliers) as necessary to process and fulfill your booking. These partners use your personal information solely for the purpose of delivering the travel services you have purchased.

10.4 Marketing Activities

We may send you marketing communications via email or SMS about our services, special offers, and promotions. You can opt out of these communications at any time:

• Email: Click the "unsubscribe" link at the bottom of any marketing email.
• SMS: Reply STOP to any marketing text message.

We may display relevant advertisements to you on third-party platforms such as Google, Facebook, and Instagram based on your interactions with our website. You can opt out of personalized advertising through:

• Google Ad Settings
• Facebook Ad Preferences
• Network Advertising Initiative Opt-Out

10.4.1 Referrals

• If you participate in our referral program, we may use the contact information you provide for the referred individual to send them a one-time communication about our services on your behalf.
• We respect the wishes of referred individuals. If a referred person objects to being contacted, we will promptly cease any communications and remove their information from our referral database.
• Best Business Class is not responsible for the accuracy of the information you provide about referred individuals. Please ensure you have the referred person's consent before sharing their contact details with us.

10.5 Communication Purposes

We use your information to communicate with you for the following purposes:

• Sending booking confirmations and travel documents
• Providing alerts and notifications about schedule changes, gate changes, or other travel disruptions
• Soliciting reviews and feedback about your travel experience
• Sending itinerary updates and reminders
• Providing customer support and responding to your inquiries
• Sending servicing emails related to your account or bookings
• Informing you about services that may complement your travel plans

10.6 Legal Purposes

We may use your information where it is necessary for compliance with a legal obligation, to protect our legal rights, or to prevent fraud or other illegal activity.

10.7 Performance of a Contract

We process your personal information where it is necessary for the performance of a contract to which you are a party, or in order to take steps at your request prior to entering into a contract (e.g., when you request a quote or initiate a booking).

10.8 Consent

In some cases, we rely on your consent to process your personal information. Where we do so, you have the right to withdraw your consent at any time by contacting us at hello@bestbusinessclass.com. Withdrawing your consent will not affect the lawfulness of any processing carried out before you withdraw it.

10.9 Purpose Table

The table below provides an overview of how we use your personal information, the specific activities involved, and the categories of personal information processed for each purpose:

11. Change of Purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal information for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so. Please note that we may process your personal information without your knowledge or consent where this is required or permitted by law.

12. Your Choices

You have various choices regarding the personal information we collect and how it is used:

• Marketing communications: You can opt out of receiving marketing emails by clicking the "unsubscribe" link in any marketing email, or by contacting us at hello@bestbusinessclass.com.
• SMS communications: Reply STOP to any marketing text message to opt out.
• Phone calls: Inform the agent during the call or email us to opt out of phone-based communications.
• Cookies: You can manage your cookie preferences through your browser settings. See Section 15 for more details.
• Personalized advertising: Opt out through the platform-specific settings described in Section 10.4.

Please note that even if you opt out of marketing communications, we may still send you transactional or servicing communications related to your bookings and account.

13. How We Share Your Personal Information

We may share your personal information with the following categories of recipients:

13.1 Airlines and Travel Suppliers

We share your personal information with airlines, hotels, car rental companies, and other travel service providers as necessary to fulfill your bookings and provide the travel services you have requested.

13.2 Payment Processors

We share your payment information with our trusted payment processing partners to securely process transactions. We do not store full credit card numbers on our servers.

13.3 Global Distribution Systems (GDS)

We use Global Distribution Systems to search for and book travel services on your behalf. Your personal information may be shared with these systems as part of the booking process.

13.4 Analytics Providers

We work with analytics providers who help us understand website usage patterns and improve our services. These providers may collect information about your interactions with our website using cookies and similar technologies.

13.5 Legal Authorities

We may disclose your personal information to law enforcement agencies, regulatory bodies, or other governmental authorities when required by law or when we believe in good faith that such disclosure is necessary to comply with a legal obligation, protect our rights, or ensure the safety of our users.

13.6 Our Brand Network (BestBusinessClass.com and CEOFLIGHTS.com)

BestBusinessClass.com and CEOFLIGHTS.com are both brands operated by the same legal entity, LUX Services LLC. CEOFLIGHTS.com is a registered trade name (doing business as) of LUX Services LLC.

When you submit a flight inquiry through BestBusinessClass.com, your contact information and travel requirements are received by LUX Services LLC and may be processed or followed up on using either brand. This is an internal workflow within a single legal entity — it is not a disclosure or transfer of your data to a separate or unaffiliated company. LUX Services LLC remains the sole data controller of your information at all times.

We may also share your personal information across these internal brands for shared service functions such as IT infrastructure, customer support, finance, and compliance, all of which remain within LUX Services LLC.

13.7 Professional Advisers

We may share your personal information with professional advisers, including lawyers, bankers, auditors, and insurers, who provide consultancy, banking, legal, insurance, and accounting services to us.

13.8 We Do Not Sell Your Personal Data

14. How We Store and Protect Your Personal Information

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction.

14.1 Technical Safeguards

• SSL/TLS encryption for all data transmitted between your browser and our servers
• Encryption of sensitive data at rest using industry-standard algorithms
• Regular security audits and vulnerability assessments
• Firewalls and intrusion detection systems

14.2 Organizational Safeguards

• Access to personal information is restricted to authorized personnel only
• Regular training for employees on data protection and privacy best practices
• Confidentiality agreements with all employees and third-party service providers
• Incident response procedures to address any data breaches promptly

14.3 PCI DSS Compliance

We comply with the Payment Card Industry Data Security Standard (PCI DSS) requirements for the handling, processing, and storage of payment card information.

14.4 Limitations

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your data, but we are committed to implementing and maintaining robust security practices.

15. Cookies and Tracking Technologies

BestBusinessClass.com uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising. This section describes the types of cookies we use and how you can manage them.

15.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function properly without them.

15.2 Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are most frequently visited and whether users receive error messages. This information is used to improve how our website works.

15.3 Functionality Cookies

These cookies allow our website to remember choices you make (such as your preferred language or region) and provide enhanced, more personalized features.

15.4 Advertising / Targeting Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

15.5 Opt-Out from Cookies

You can manage and control cookies through the following methods:

• Browser settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to indicate when a cookie is being sent.
• Google Ad Settings: https://adssettings.google.com
• Facebook Ad Settings: https://www.facebook.com/ads/preferences
• NAI Opt-Out: https://optout.networkadvertising.org

Please note that disabling cookies may affect the functionality of our website and limit your ability to use certain features.

16. Data Retention

We keep your personal information for the period of time necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and applicable legal requirements.

Once the retention period has expired, we will securely delete or anonymize your personal information in accordance with our data retention policies and applicable law.

17. Other Websites

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements or practices. When you leave our website, we encourage you to read the privacy policy of every website you visit.

18. Your Rights

18.1 Rights Under the CCPA (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, as well as the categories of sources, purposes, and third parties with whom we share it.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt out of the sale of your personal information. As stated above, we do not sell your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

18.2 Rights Under the GDPR (EEA/UK Residents)

If you are a resident of the European Economic Area (EEA) or the United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR):

• Right of Access: The right to obtain confirmation as to whether your personal data is being processed and to access your personal data.
• Right to Rectification: The right to have inaccurate personal data corrected or completed.
• Right to Erasure: The right to request the deletion of your personal data in certain circumstances.
• Right to Restrict Processing: The right to request the restriction of processing of your personal data.
• Right to Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: The right to object to the processing of your personal data, including for direct marketing purposes.
• Rights Related to Automated Decision-Making: The right not to be subject to a decision based solely on automated processing, including profiling.

18.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us at hello@bestbusinessclass.com. We will respond to your request within the timeframes required by applicable law. We may need to verify your identity before processing your request to ensure the security of your personal information.

19. How Best Business Class Responds to "Do Not Track" Signals

Some web browsers transmit "Do Not Track" (DNT) signals to the websites and other online services with which the browser communicates. There is currently no standard that governs what, if anything, websites should do when they receive these signals.

Currently, our systems do not recognize or respond to DNT signals. You may, however, opt out of certain tracking as described in our Cookie Policy in Section 15 above.

20. Requests and Complaints

If you have any requests regarding your personal information or wish to make a complaint about how we handle your data, please contact us at hello@bestbusinessclass.com. We take all complaints seriously and will respond promptly to address your concerns.

If you are not satisfied with our response, you have the right to lodge a complaint with a data protection authority. For EEA residents, you can find your local data protection authority through the European Data Protection Board. For UK residents, you can contact the Information Commissioner's Office (ICO).

21. International Data Transfers

As a global travel service provider, we may transfer your personal information to countries outside of your country of residence, including to countries that may not provide the same level of data protection as your home country. When we transfer your personal information internationally, we implement appropriate safeguards to ensure your data is protected in accordance with this Privacy Policy and applicable law.

These safeguards may include:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Transfers to countries that have been deemed to provide an adequate level of protection by the European Commission
• Other lawful transfer mechanisms recognized under applicable data protection laws

22. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

If we make material changes to this Privacy Policy, we will notify you by posting a prominent notice on our website or by sending you an email notification.

23. Contact Us